CBS Sunday Morning ran a great little story about a photographer in Dallas that started taking glamour shots of dogs awaiting adoption with a local rescue:
Now, granted, dachshunds are probably an easier gig that pitbulls or rottweilers. But the idea that "marketing" is a big part of the battle..rings very true to me. I remember the first time I read that if you are trying to adopt out a black dog, you should put a brightly colored bandana on him or her. Of course. Why didn't anyone think of that before?
Marketing. That's what we need to do better.
About Me
- Anne
- I am an HR professional, perennial student, and volunteer. I read all sorts of articles on personal finance and also the travel section and plenty of books and I will tell you all about them. I still believe "if you want to get something done, you ask the busiest person". I live in Glenview, IL.
Crowdrise is about online fundraising, event fundraising, volunteering and having the most fun in the world while doing it. Crowdrise is way more fun than anything else aside from being all nervous about trying to kiss a girl for the first time and her not saying something like 'you've got to be kidding me.'
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With Their Backs to the World: Portraits from Serbia, by Asne Seierstad
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1 comment:
Totally agree, marketing is a huge piece of the puzzle. Last year, they named all the animals "celebrity" names like Justin Bieber and a lot of them got adopted. Lately it's been a lot of Lord of the Rings and Game of Thrones names. Our photographer is really good, our videographer not as much.
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