After my last visit to the cupcake truck in Washington, I told several colleagues that they were insane. The lemon cupcake was clearly superior to the red velvet. A non-zero number didn't even want to talk about Curbside Cupcakes, because just that week a colleague in PR had brought pumpin cupcakes to the office and they were the best thing ever.
So the next time I happened to be passing by the lady's office, I told her that the building had judged her cupcakes better than Curbside's. She laughed and said it was a recipe from Emeril.
I told my mother this story when I came home and she went online to find these mythical cupcakes. Before tracking it down, she found one from Betty Crocker that involved using a dry yellow cake mix, a can of pumpkin and some other stuff. She ran with it:
She actually roasted pecans. A woman that wouldn't make the cake from scratch roasted pecans for the icing.
They were good.